Link popularity - (continued)
Link popularity and 'value in kind' -
It is one thing to decide you want quality link partners. It is
another to convince these highly ranked players to return link with
your lesser ranked page..
Get used to the idea of Google's page rank to being the defacto standard.
Smart web publishers know the value of linking partners lies in their
ability to return page rank of equal of greater value.
Focus your energy on personal contact with publisher who have like, realistic expectations. Don't expect to get yourself listed on Yahoo's homepage and you will find your efforts to be quite a bit more productive!.